Sneakedin® started as a passion project to resolve the frustration laces can create when wearing sneakers. The constant challenge shoving the laces down inside the sneaker compromising the comfort and getting loose over time.

The solution needed to be comfortable, easy to use and simple to understand; for everyone to enjoy, from sneaker head to a sneaker novice. And most importantly not damaging or changing the sneaker from the original design.

After months of trials and mock ups, LaceHandles our first sneaker accessory was created - flexible, light weight and adjustable.  

From a concept sketched on paper, to being a physical product that everyone can enjoy. LaceHandles are an accessory that will change the way you lace up forever.

- Stu, Sneakedin® Founder.